10 reasons why website user experience is important.

Any sound advice on how to improve your website will always emphasize the importance of Website user experience. As the term suggests, user experience refers to the overall experience of a visitor as they navigate your website, and the better it is, the more likely the user will continue to visit and revisit.

This is critical stuff. If somebody visits your website and you are unable to entice them to read on or covert, this will have lost a huge opportunity. You have let a prospective customer bounce away, and with so much competition for consumer attention, this is a costly mistake.

To improve the chance of a visitor advancing through your website, visiting other pages and following a desired conversion path – as opposed to taking their search elsewhere – you need to focus your efforts on providing an awesome user experience.

1. Keep hold on your target audience with mobile friendly UI

Mobile devices are ruling the way people used to search on the internet.So, you really need to revamp your internet availability by leveraging responsive website development.

To give users same feel in the mobile as in the PC or Laptop, a responsive website UX is a must for any business. Because website and web applications with optimal website user interface is important to acquire more customers and increase sales.

2. Increase traffic with improved UX

Excellent user experience is very important because search engines uses data to determine how people interact with websites as this data gives them a good indication of the quality of websites, which in turn informs their search ranking algorithms. To put it simply, higher quality websites will rank better in search engines.

What does this have to do with user experience? Well, because search engines can determine how people interact with websites, they can infer from this data what kind of experience the websites are providing for users. If a lot of visitors are bouncing away from a particular website quickly, this could indicate that the content of the website is irrelevant, the site is not user friendly.

Or that it is generally of poor quality.But, if you can provide your visitors with a positive experience, they are more likely to link to your site, share it with others, return frequently, and spend more time on it – all of which can boost performance on search engine results pages.

3. Enhance customer engagement

A good UX website can lead to a better customers engagement. The best UX is where user intensively knows where to navigate in the website to fulfill their needs. Visitors who reach here can easily find out their way to their destination. A good UX design can shape the website in such a way that it becomes irresistible for a visitor to explore website further.

Provide direct information relevant to search queries. Do not aim to hit keywords if you have no relevant content that speaks to these keywords on your website. Remember, search engines seek to provide the best answers to searchers based on their questions. If you’re not providing relevancy, your site will perform poorly.

4. Boost your business

What is the ultimate goal of any organisation? Revenue generation!
Any business would focus on the final number which shows up in the bank. Many times importance of user experience is overlooked which should be certainly a primary concern of any firm. No doubt, your website should include content which is useful for visitors and gives them answer. At the same time the lead generation strategy should include enhancement of website user experience that make it easy for your customers to decide.

5. Gain credibility

Should I trust this website? This is the question, every person visiting your website have when they reach to your website through a search engine, social media etc.
Lets say an E-commerce website with less features, least attraction or lets say with a failed website user experience may lead to  insecurity among your customers to buy from the site and that in turn leads to failed sales or purchasing by the customers.
The credibility impacts directly to the conversion rate and your ability to generate leads and sale.

6. Increase site usability

Putting exact information at a perfect place in the application & let users know that they are at the right place so that good UX design can help a user to get the sense of the information so they can find what they are looking for. Providing options while a user is performing any action aids help them about what action they should take

7. Stand apart from competitor

Offer your visitors something that your competitors can’t.
At Regur Technology Solutions, we design the best web UX design for your website that helps you to stand apart from your competitors in the same field that help in increase in sales.

8. Improve SEO with better UX

Who does not want to be in the top 10 results of Google?

Elements of user experience (UX) have been rolled into SEO practices. Is your site fast, secure and mobile-friendly? Do you have quality content that engages users and encourages them to stay on your website? Is your site quick to load and easy to navigate? These are all elements that are considered by Google and other search engines when determining how to rank your website.

UX also fits into SEO because they both share common goals and both share the goal of helping users to complete their tasks by providing them with relevant information. SEO will lead a person to the content they need, and the UX answers their queries once a user ends up on the web page.

When it comes to ranking your website on the search engine result pages, there is no denying that UX is one of the most critical factors. To increase your online visibility and ultimately boost your conversion rate, you need to align your UX and SEO strategy.
At Regur Technology Solutions, we’ve been following UX design trends and how they affect SEO for a while, and it’s easily one of the most important factors to take into account when optimizing a site.

9. Attract regional audience

Who knows where your audience would be. There is a lot more to take care of when developing a website which supports multiple languages. These are sorting out web server names, URL structure, page layout and many more.

Developing a website user experience which supports multi-languages can reduce bounce rates. Don’t let your visitors from different areas in the globe leave the site without proving the usefulness of your website to them.

10. Get appealing graphics

Who does not like to see awesome rolling-trolling graphics on the website?

The visual sections on website grab the attention of the visitors first and not the simple content however unique or useful it might be. UI/UX designer can really bring website user experience to next level of astonishment. Make your website user interface stunning with Regur technology solutions.


UX design is all about the response, emotions and connections that your users make while experiencing your products. It covers a number of areas but aims to enhance your user experience. Making sure that your target audience has the shared and desired response to your products. It is an important part of your business. Positive UX experiences can bring a number of benefits, including an increase in productivity, sales, and customer satisfaction.
Website user experience is something that need to be developed and worked upon after considering every single factor of your business.

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About the Author

Rashika Raina

Rashika is working as Business Development Executive at Regur technology Solution. She has a zeal to learn & grow and passion for work in any competitive situation. Her interest lies in Sales, Marketing Strategies, International Marketing, Business development. Apart from this, she has a good hold in communication, presentation and Market research skills.

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